How are the working habits of working women changing?

How are the working habits of working women changing?Digital age conducted a survey with 518 participants from 41 provinces of Turkey to question how digitalized consumption habits of women working with the Twentify Bounty application are related to their technological work.
Research has examined the behaviors of white collar and blue collar profiles in accordance with the consumers' behaviors, and the research has been expanded on a segment called 'Yeni Dalga', which has been launched in the business world and continues its student life on the one hand. All of the research was done with female consumers. 16.86 percent of the women participating in the survey are in the age range of 18-24, 66.27 percent are in the age range of 25-35, 16.08 percent are in the age range of 36-45, and 39 are in the group of 46 years. When we look at the sectoral breakdown of participants' professions, the top three sectors are: public with 20.16 percent, retail and technology with 10.47 percent.
Here is the internet useWhen we look at women who use the internet as one of the main branches of their work in the working life, we see that 88.79% of the women perform work depending on the internete during the day. This happens with the highest white-collar workers with 93.08 percent. When we look at the general usage period, 22,09% of the women spend more than 8 hours a day on the business-related internet use.
Non-business internet useWhen we look at how much time is spent on the weekday non-work internet, 31.78% of the working women spend between 2-4 hours, 25.97% between 0-2 hours, 18.22% 4-6 hours on the internet We see. However, when we look at the categories of people, we come across different findings. While white collar workers spend an average of 3.9 hours outside the workday on the weekdays, the blue collar workers spend 4.4 hours and the new wave that joins the business life is 4.5 hours online. On the weekends the average is increasing. When we look at the generic, this time 29.46 percent spend 4-6 hours on the internet, 27.52 percent spend 2-4 hours on the internet.
When we searched for our purposes of using the internet, we reached the conclusion that 62.93 percent of the primary purpose was to watch the series / movies on the internet, 50.19 percent to socialize the secondary purpose, 45.95 percent to read the news and chat with friends.
Most preferred applicationsSocial media with 86.87 percent in the first place, messaging with 57.14 percent in the second, banking with 47.10 percent in the third place, shopping with 28.19 percent in the fourth place, fifth place in the interrogation of which category mobile applications are used Photo applications with 22,39 took place.Online shopping preferences82.56 percent of respondents are shopping online while 17.44 percent do not prefer online shopping. 77 percent of online shoppers prefer online shopping 1-3 times a month while 15.49 percent shop online 3-5 times a month. While women who make online shopping 5-10 times a month form a 5.63 percent cake, women who shop 10-20 times a month stay at 1.88 percent.
Shopping categories
The five most popular online shopping categories of working women are confronted with the following:
● Clothing purchase (84.58 percent)● Order of ready meals (53,27 percent)● Technology exchange (35.05 percent)● Market shopping (27.10%)● Taxi (4.67 percent)
According to the categories of working women, the categories they shop mostWhen we look at; The first preference of white collar is 83.72%, the first preference of blue collar wear is 89.6%, and the first preference of women to business life is 89.6%. The group that made the most purchase of technology was 42,11% of the women who were newly laid in business life.
Online shoppers spend an average of $ 170 per month on working women. Nevertheless, the category that spends the most is the New Wave, a young mass that has recently passed into the working life. This group, which spends an average of $ 237 per month, follows a white collar with $ 168 and a blue collar with $ 110.
When we look at the time and budget results for digital media, we use digital media channels with 54.26 percent and at least 1-2 hours per day. A 27.91 percent audience is using digital media channels for 2-4 hours a day. Consumers spend an average of 2.5 hours a day on digital media. An average of $ 25 a month is spent on digital media.